How did your research into genre contribute to your production work?

My first research task was looking into Taylor Swift’s song ‘Love Story’ and analysing the music video. This was my first look into a genre of a popular music video but I knew straight away that I wanted to do something for the modern female teenage audience. Her video contributed to us creating a narrative structure for our video and using our lyrics to tell the story. Our music genre changed as we started looking at different song choices from Taylor Swift’s contemporary country style to Lucy’s striking Lady Gaga video which portrays strong characters in an artistic abstract fashion. After looking at these two juxtaposing contemporary artists, we started looking at a popular genre that is seen in England, so this is where we found ‘Florence + the machine’ an indie rock band, after listening to their album we knew this genre was right for us and we wanted to create an intense experience for the audience so taking the lyrics of her song ‘Girl With One Eye’ which gave a strong basis of a narrative. Whilst looking at Florence + the machine, we came across PJ Harvey another indie artist who also experiments with rock, pop, electronica, and folk became a prominent artist in our minds, who became a strong influence when looking at album covers and the antique mis-en-scene feel for our actual video.