Email =]

This is the email we sent to Florence + The Machines record company.

Dear Island Records,

My name is Heidi Lesiw. I am a Yr13 A level Media Studies student, and for my coursework me and my group want to make a music video for the song ‘Girl With One Eye’ by Florence + The Machine. I am writing to see if I could be granted permission to use the song for my coursework, which has to be published onto the internet probably using YouTube. We are not trying to gain anything from you just the permission to use the song, all credit for the music will be given to you the record company and the band. As we are just being marked on the making/filming/editing of the video not the actual song choice.

We would be truly grateful if you could give us permission for the use of this song as this would be much appreciated.

Many Thanks,

Heidi Lesiw

Ringwood School Yr13 Student

Email: lesiwh.student@ringwood.hants.sch.uk

Magazine Advert Video =]

Here is the video me and Elliot made were we spoke about our magazine advert and the reasons for the specific font, how it was edited etc. However after the feedback our peers we will probably make some positive changes to the advert.

Mood Board =]

This is the mood board we created to use as inspiration for our music video. We incorporated words that were key to our video as well as visual images we found that relate to our video's concept. We also added the song lyrics from our music video to create an atmosphere. This dark theme is what we want our music video to feel like and to create an indie rock atmosphere for our target audiences to engage with. We culminated our findings and edited them on Photoshop. Using an amalgamation of text and images creates a strong bold and intense mood board to help us keep to the genre of our music video.

Magazine Advert =]

Here is our first attempt of our poster we created as a group on Photoshop using our favourite photo we took during the photo shoot. We used various affects and me and Elliot filmed a short discussion of us explaining our reasoning for why it looks this way.

After finishing the poster we asked our fellow classmates to give us some feedback to what they thought of our poster in relation to target audience and customer satisfaction. We got given constructive critisism from the group about the layout and fonts we had used. After looking at our poster on a big screen, we could see that these improvements were needed. 

We were told to remove the quotation marks as it seemed too gramaticially correct and formal and doesn't relate to the teenage market. We realised removing them would be the best idea idea.

Next the group felt we had too much writing between the pictures and they thought it appeared more like an advertisment for a new film or a theatre performance. This was understandable. We discovered that our slogan 'Dont miss your latest dose of rivalry' sounds childish and immature, if we got rid of this writing and bought our 'out now' writing down it would look simple and not so tacky.

Finally, our logo of 'Rivals' (the name of our band) placed at the bottom of the magazine advert looked very similar to the 'Barbie' brand signature, which we had never realised, so we were glad they pointed this out as that is definitely not the look we were aiming for.

Our Media Group suggested we change the font to something more striking such as an italic, swirly font, to look less girly and more edgy and prominant and so all font matches. We feel the overall feeback was very positive and we agree with the small critisism and will make the nessecary adjustments to improve our advert to the best it can be.

Photoshoot =]

We decided to do a photoshoot of Me and Emily to use for our digipack and poster, then we could finish our ancillary tasks using pictures of our actual actors for the video and tried to create atmospheric photos to show the mood of our video. We also started editing the photos to try out what effects might work or look interesting on a poster or catch an audiences attention on a CD cover. 

Here, Emily is in the forefront as she is the mean sister, yet you can still see the slight outline of me in the back looking unhappy as i am frightened of her. She is the powerful one. 

This is an edited version of Emily, it looks quite alien and i don't think it works for our theme, but we might try it on me as it will make me look more ghostly.

This photo doesn't look very intense and we didn't like the front on image. We edited it to look like a cartoon. We thought my face worked better in this photo as it makes me look really pale, but if we want a more realistic look we won't use an effect like this.

I like the drawn white and grey effect where there is a definite outline, i like how Emily looks straight at the camera, it shows she is the dominant character. yet again i think this effect could work for the CD cover but not for the magazine cover.

These two reflection photos will look good once they are further edited, we don't like how we can see the equipment in the background but if we can edit one sister showing the reflection of the other sister in the mirror we think this would look really effective.

This is similar to an earlier photo, but i like how i am staring at Emily, yet i don't like how you can see the light in the background.

Before

After. This is an image of Emily being the superior character and i think this would be a good photo for a front poster. I like how the effect has emphasised the lighting and still outlines us in a cartoon fashion.

The same photo has been edited again with a neon glow, this also looks effective as it just shows a bold outline of us, and uses black as the main colour this makes it look slick and modern and shows distinctive characteristics of the two sisters

This is the final edited image where i hold my head in my hands from where i may have just been hit, i like the use of the shadows and its modern look yet i still think this may look better in black and white so it fits with the theme of the video.

Below are two recent edits by Elliot. I really like the cracked mirror one and if we were to do the digipack again, we may have thought about adding that image onto it.

Storyboard cont. =]

We have nearly finished our storyboard and this is what we have so far. We The storyboard is nearly finished for our music video. Elliot has started an animatic on Premier Pro, and has started to scan in the other storyboard images. We still have 8 shots to do, and we have decided to end the video with an attempted suicide, where the younger sister will end lying down on the floor with the horrid sister, has a single tear wipes it away quickly and leaves the room. This will leave the audience wondering if she has actually overdosed or she is just asleep and the horrid sister realises what she has done. Now these storyboards have been scanned in so the animatic can get finished.
Here are the first 40 shots, which will probably develop once we start filming;

We have 16 shots left, were the music crescendo's so we need the narrative to become more intense where we have a significant ending of the abused sister lying on the floor and the mean one wiping away a tear. We want to suggest a suicide but leave the audience on a cliffhanger.

Actors =]

Unfortunately our actors poster didn't attract much attention so we had to look for actors by ourselves.
Thankfully my friend Emily Brooks was happy to participate in our filming. We realised that we aren't able to finish our poster or digipack until we have done a photoshoot of our actors. We have decided it is easier for me and Lucy to be in parts of the music video as this gives us more available timings to film, as we can film in lessons and Emily has the same frees as me. Emily and Me will be the siblings in the video, and Lucy will play her guitar. Hopefully tomorrow we will be able to do a photoshoot in the photography studio of me and Emily dressed in black with small matching flowers in our hair as this will unite us, yet the cream and red colours will contrast our personalities. Emily has red hair which is quite a rebel, rock image which will help keep the image of a dark, rock video as well as being the abusive sister.

For the shoot we will keep our hair and makeup simple with just adding eyeliner to darken our eyes and enhancing the indie rock image. When we start filming the video Lucy has some ideas of the make up she wants us to have, but keep our hair simple with the flowers to coontrast with bolder make up. This will show the artistic flare of the indie rock image, which will be similar to the image Florence + the machine portray.