How did your research into audiences contribute to your production work?

Upon looking at these various artists we realised that even though the music tastes are quite different our main target audience would be predominantly  White, British females in their late teens around the 16-25 from a middle class background as this age group are already fully engaged in music and pop culture and is the main group that make up the majority of people at Festivals, therefore after researching into different festivals, we realised our target audience would all have similar interests and hobbies, one of these going to Festivals. By targeting this audience we can capitalize on our single sales whilst enhancing marketing strategies by publicising our band. As we chose the Indie rock genre we researched other artists that our target audience would want to see such as Marina + The diamonds, which play at festivals just like our main band Florence + the machine played at many major festivals last year and our target audience is the most popular age group to be seen at Festivals. Researching other Indie bands such as ‘Arcade Fire’ ‘Imogen Heap’ and ‘The Killers’ showed that the Indie rock genre incorporates a wide range of male, female solo artists as well as bands, thus giving us a bigger target audience to engage with culminating in bigger sales of our album. To reach out to our target audience we would our own experience of Myspace and Facebook to reach out to wider audiences, as these websites have thousands of members as well as trying to get TV Promotion and potential magazine coverage such as  ‘Amplifier’ and ‘NME’ and general poster distribution whether at Festivals or other social events. All of this audience research culminated into going for an alternative genre to the traditional pop or rock, and created a video that contributes to the modern world of media by giving a narrative a darker side to intrigue our audience.